Who: Thrill-seekers and riders on the emotional roller coaster.
When: Just after OMG TOTALLY AMAZING NEWS!!!!! comes or just
after omgthissucksmycareerisoverbeforeitbegansob! News.
Why: It’s cool. It’s creamy. It’s fatty and science tells us
we love fat. It’s a throwback to birthdays of our childhood and celebrations
with confetti and streamers. Or it’s comfort, a cuddle, the body settling in
for the metaphorical cold, dreary onslaught of publishing winter. And because
it comes in a convenient single serving size. Adorable! Right?